Alec Bruce is one of Atlantic Canada’s foremost writers, editors, public and media relations executives, creative directors, and brand management specialists.
He won the Gold Award for “Commentary” in the 2006 Atlantic Journalism Awards, the Gold Award for “Commentary” in the 2008 Atlantic Journalism Awards, the Gold Award for “Best Magazine Article” in the 2010 Atlantic Journalism Awards, and the Gold Award for “Commentary” in the 2010 Atlantic Journalism Awards. Since 2007, he has won 10 Silver Awards for “Best Magazine Profile”, “Magazine Article” and “Commentary” in the Atlantic Journalism Awards.
In 2010, he won the Gold Award for “Best Regular Column” in the Cleveland-based Trade Association Business Publications International competition. In 2011, he won the Gold Award for “Best Regular Column” in the Trade Association Business Publications International competition. In 2005, he was a finalist in the Kenneth R. Wilson National Business Writing Awards.
His previous honours include: Sharing the Gold Circle Award in the 1993 American Society of Association Executives’ “Best Newsletter” in North America competition. He also shared in: The 1999 Summit Silver Award for “Best Writing in Television Advertising” in North America, Australia and Germany; the 2000 Summit Silver Award for “Best Writing in Television Advertising” in North America, Australia and Germany; and the 2001 Summit Gold Award for “Best Writing in Print Advertising” in North America, Australia and Germany.
Born in Toronto, Ontario, and raised and educated in Halifax, Nova Scotia, Alec’s professional journalistic experience includes senior positions at the Toronto Globe and Mail, Report on Business Magazine, Financial Times of Canada, Commercial News Magazine, and the Moncton Times & Transcript, for which he wrote a daily column on politics, business and social trends between 2010 and 2017. During that time, he was also a Contributing Editor of Atlantic Business Magazine.
In the 1990s and 2000s, Alec was the Vice-President of Strategy and Research at Groupe Communications Plus, a mid-sized public relations and advertising firm, based in Moncton, New Brunswick. Concurrent with this (and to the present day as the President of his own communications firm) he was, and is, a senior counsel to: Canadian universities (communications, outreach, development and alumni offices); philanthropists (private charities and social causes); provincial and federal governments (economic development, trade, foreign direct investment, small businesses, innovation, research and development, and information technology); and industry (telecommunications, power utilities, manufacturing, and professional services).
Alec is also the author of two biographies of significant Canadians and a frequent contributor to periodicals and newspapers in Canada and the United States.