Alec Bruce

Alec Bruce is one of Atlantic Canada’s foremost writers, editors, public and media relations executives, creative directors, and brand management specialists.

He won the Gold Award for “Commentary” in the 2006 Atlantic Journalism Awards, the Gold Award for “Commentary” in the 2008 Atlantic Journalism Awards, the Gold Award for “Best Magazine Article” in the 2010 Atlantic Journalism Awards, and the Gold Award for “Commentary” in the 2010 Atlantic Journalism Awards. Since 2007, he has won 10 Silver Awards for “Best Magazine Profile”, “Magazine Article” and “Commentary” in the Atlantic Journalism Awards.

In 2010, he won the Gold Award for “Best Regular Column” in the Cleveland-based Trade Association Business Publications International competition. In 2011, he won the Gold Award for “Best Regular Column” in the Trade Association Business Publications International competition. In 2005, he was a finalist in the Kenneth R. Wilson National Business Writing Awards.

His previous honours include: Sharing the Gold Circle Award in the 1993 American Society of Association Executives’ “Best Newsletter” in North America competition. He also shared in: The 1999 Summit Silver Award for “Best Writing in Television Advertising” in North America, Australia and Germany; the 2000 Summit Silver Award for “Best Writing in Television Advertising” in North America, Australia and Germany; and the 2001 Summit Gold Award for “Best Writing in Print Advertising” in North America, Australia and Germany.

Born in Toronto, Ontario, and raised and educated in Halifax, Nova Scotia, Alec’s professional journalistic experience includes senior positions at the Toronto Globe and Mail, Report on Business Magazine, Financial Times of Canada, Commercial News Magazine, and the Moncton Times & Transcript, for which he wrote a daily column on politics, business and social trends between 2010 and 2017. During that time, he was also a Contributing Editor of Atlantic Business Magazine.

In the 1990s and 2000s, Alec was the Vice-President of Strategy and Research at Groupe Communications Plus, a mid-sized public relations and advertising firm, based in Moncton, New Brunswick. Concurrent with this (and to the present day as the President of his own communications firm) he was, and is, a senior counsel to: Canadian universities (communications, outreach, development and alumni offices); philanthropists (private charities and social causes); provincial and federal governments (economic development, trade, foreign direct investment, small businesses, innovation, research and development, and information technology); and industry (telecommunications, power utilities, manufacturing, and professional services).

Alec is also the author of two biographies of significant Canadians and a frequent contributor to periodicals and newspapers in Canada and the United States.

8 thoughts on “About

  1. Alec

    As you might expect, I loved your column “Fail to the Chief…”, especially Barbara Bush’s “We’ve had enough Bushes”


  2. Mark Hammer says:

    RE: All the data that’s not fit to print

    I think one needs to distinguish between two entirely separate issues (though I’ll get to their link momentarily). One of the issues concerns the wisdom of shifting from the mandatory long-form census to the voluntary National Household Survey. And there, I think, former Chief Statistician Munir Sheik has pretty much summarized my feelings on the matter.

    The other concern revolves around the disruption at Statistics Canada resulting from the staff cutsn in response to Budget 2012. As you can see here – http://www.cbc.ca/news/politics/story/2012/04/12/pol-federal-job-cuts-tracker.html – StatsCan was among the hardest hit in the first wave of cuts. Other departments may well end up laying off more in the long run, but StatsCan’s knife was sharpest at the outset.

    To be fair, some of those cuts were likely temporary staff, hired specifically for the data-collection and data-processing of Census 2011. But there were a lot of other cuts as well. Staff that were declared surplus in one part of the organization were sometimes placed in another part. In short, there was a LOT of shuffling around, which undoubtedly affected the smoothness and seamlessness of operations. They’re not hamstrung, but they did experience an organizational fender-bender, and I expect that was the source of the recent delay-of-release.

    As for the linkage, you will note that the abandonment of the long form happened under Tony Clement as Industry Minister, and the workforce reduction is also happening under Tony Clement, as Secretary of the Treasury Board. The guy “gets around”.

  3. Bob Childs says:

    I was glad to see your column back again where it belongs in this morning’s paper. I hope your column will stay here. I did not like it when they moved it to the side column.

  4. Marc-Andre Chiasson says:

    Enjoyed your column on public servants in Saturday’s T&T. Is it available online as I’d like to post it on FB

  5. Marc-Andre Chiasson says:

    Thanks, Alec

  6. Sheila McCarthy says:

    I am a faithful reader of your column in the Times&Transcript and have always been impressed with your view and support of early childhood education. I am a volunteer board member of the Family and Early Childhood Anglophone East Inc. We are searching for new board members with a variety of backgrounds who believe in helping children in our region get a good start to their lifelong learning journey. If you are interested please contact me and I would be happy to give you more information.

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