Tag Archives: Pierre-Marcel Desjardins

A voice from the wilderness

Permanent winter for a Moncton events centre?

Permanent winter for a Moncton events centre?

Was it only a stitch in time, a hiccup in history, a diaphanous dream, or did Greater Moncton once actually believe that its downtown was worth preserving, protecting, even pampering?

Or were we always determined to be Fargo, North Dakota, where the ribbon developments and strip malls make Detroit look like heaven on Earth?

A couple of years ago, Moncton economic development consultant David Campbell (now chief economist of the Province of New Brunswick) and university economist Pierre-Marcel Desjardins put numbers to the proposition of rejuvenating Moncton’s urban core.

According to Mr. Campbell, in a report to City Council, a new centre would annually “attract between 317,000 and 396,000 people. . .generating between $12 and $15 million in spending.” In the process, it would “support retail, food service, accommodation and other services in the downtown,” where it “should also support residential growth.”

Meanwhile, Mr. Desjardins estimated that the construction phase, alone, would generate $340 million worth of “economic impacts” for New Brunswick and other parts of the country, as well as nearly $17 million in taxes for the provincial and federal governments.

But the crucial point, which Mr. Campbell argued rigorously and cogently, is that a new centre is not – as some have proposed – a luxury; it is quite nearly a necessity.

“Downtown – only 1.5 per cent of the city’s land area – generates nearly 10 per cent of the total assessed tax base and over 14.4 per cent of property tax revenues,” he noted in his report to City Council. In fact, the urban core “generates nearly 11.5 times as much property tax revenue, compared to the rest of Moncton, on a per hectare basis.”

Yet – though it plays host to 800 business, 3,000 bars, restaurants and cafes 18,000 workers, and anywhere from 1,200 to 5,700 residents (depending on how one fixes downtown “borders”) – the area is in a state of disrepair.

“The economic engine is showing signs of weakness,” Mr. Campbell lamented. “There is currently over 350,000 square feet of vacant office space in the downtown. Office space vacancies across Greater Moncton have risen from 6.6 per cent in 2011 to an estimated 13.5 per cent in 2013. Residential population in the core declined by 9.1 per cent between 2006 and 2011. Including the expanded downtown, the population dropped by 3.3 per cent. (This) compared to a robust 7.7 per cent rise across the city.”

A new centre that hosts a wide variety of events, with enough seats to compete for top shows, will incontestably revitalize the downtown area.

The real question is whether that’s still a priority here.

It’s a question that Adam Conter appears to ask daily. At a Moncton City Council meeting a couple of weeks ago, the former Haligonian – a transplanted real-estate professional – testified that such a centre is “good for the province. . .the conversation over the past couple of weeks has been that this centre seems to be the divining rod. . .We are going to run a $479-million deficit (in this province), of which (the centre costs the province) $24 million. (That) represents 0.5 per cent (of the budget). If we were to have a rounding error, we could build the centre for that money.”

Of course, he is entirely correct and in preaching to Moncton Council he is, against few notable exceptions, preaching to the choir.

But this thing of ours will only get done when we finally decide whether or not we want a downtown area to nurture our diverse cultures, our economic potential.

Otherwise, the ribbons and highway malls of Fargo beckon.

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Will this be the year of the ‘centre’?

As 2014 rounds the bend and dashes straight for the finish line, Moncton remains that one indisputably bright beacon of economic hope for New Brunswick.

Far less certain, however, is the role the Hub City’s urban core will play in providing cultural and commercial coherence for the broader municipal area.

A vacant lot now yawns where Highfield Square once stood – the future home, presumably, of a mixed-use entertainment and sports facility.

Public opinion surveys over the past couple of years have suggested that most residents both want and expect a new events centre to tie together the loose ends of Moncton’s downtown.

And yet, whenever I broach the subject either in conversation or print, I’m just as likely to evoke bitter opposition as I am support for such a project. (In fact, I am growing quite fond of the hardy cohort of outraged readers who insist that my endorsement only proves that I have sold my God-given talents to corporate demons who just want public dollars to build them another hockey rink).

Indeed, the city’s collective mind seems torn between dueling conceptions of civic life: forced development and revitalization or market-driven urban sprawl.

Still, a city without a vibrant downtown is, simply, no city at all; and there is very little doubt that a new centre (hockey rink and much more) will go a long way towards consolidating the urban core.

As Mayor George LeBlanc once declared in a promotional video posted to the city’s website, “Pursuing a new downtown, multipurpose sport and entertainment centre has been one of my key priorities for Moncton. . .It will make the downtown more vibrant and prosperous. It will be a catalyst for. . .development.”

Not long ago, Moncton economic development consultant David Campbell and university economist Pierre-Marcel Desjardins put numbers to the boast.

According to the former, in a report to City Council, a new centre will annually “attract between 317,000 and 396,000 people. . .generating between $12 and $15 million in spending.” In the process, it will “support retail, food service, accommodation and other services in the downtown,” where it “should also support residential growth.”

Meanwhile, Mr. Desjardins estimated that the construction phase, alone, would generate $340 million worth of “economic impacts” for New Brunswick and other parts of the country, as well as nearly $17 million in taxes for the provincial and federal governments. Moreover, he indicated, sales from ongoing operations could easily reach $9.5 million in 2015 (assuming, of course, the centre is open for business by then).

But the crucial point, which Mr. Campbell argued rigorously and cogently, is that a new centre is not – as some have proposed – a luxury; it is quite nearly a necessity.

“Downtown – only 1.5 per cent of the city’s land area – generates nearly 10 per cent of the total assessed tax base and over 14.4 per cent of property tax revenues,” he notes. In fact, the urban core “generates nearly 11.5 times as much property tax revenue, compared to the rest of Moncton, on a per hectare basis.” What’s more, “the cost to service the downtown is much lower compared to many other neighbourhoods and commercial areas around the city.”

Yet – though it plays host to 800 business, 3,000 bars, restaurants and cafes 18,000 workers, and anywhere from 1,200 to 5,700 residents (depending on how one fixes downtown “borders” – the area is in a state of disrepair.

“The economic engine is showing signs of weakness,” Mr. Campbell lamented. “There is currently over 350,000 square feet of vacant office space in the downtown. Office space vacancies across Greater Moncton have risen from 6.6 per cent in 2011 to an estimated 13.5 per cent in 2013. Residential population in the core declined by 9.1 per cent between 2006 and 2011. Including the expanded downtown, the population dropped by 3.3 per cent. (This) compared to a robust 7.7 per cent rise across the city.”

A new centre that hosts a wide variety of events, with enough seats to compete for top shows, will incontestably revitalize the downtown area.

The real question is whether that’s still a priority in the little city that could.

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No more detours for Moncton events centre

 Resurgo is action in latin. And that's a dead language. Get 'er done boys and girls

Resurgo is action in latin. And that’s a dead language. Get ‘er done boys and girls

Asking development consultant David Campbell and university economist Pierre-Marcel Desjardins to assess the likely commercial impact of a downtown events centre in Moncton was a tactically masterful maneuver. For City Council, it was also a courageous, even risky, one.

No one, it’s fair to say, knows more about how this municipality ticks than either of these two Hub City residents, who spend their days taking the pulse of the province and of its variously successful, variously struggling, communities. When they speak, as the tagline goes, people listen.

So, had Messrs. Campbell and Desjardins concluded, after careful examination, that a centre would not be worth the $100-million price to build, that would have been the end of it. That they have, in fact, found just the opposite suggests that city mothers and fathers no longer have any credible reason to pump the brakes on a project that would, almost certainly, resuscitate the urban core.

Not that many of them need much convincing. As Mayor George LeBlanc makes plain in a video posted to the city’s website, “Pursuing a new downtown, multipurpose sport and entertainment centre has been one of my key priorities for Moncton. . .It will make the downtown more vibrant and prosperous. It will be a catalyst for. . .development.”

How much development now seems clear.

According to Mr. Campbell’s presentation to Council this week, a new centre will annually “attract between 317,000 and 396,000 people. . .generating between $12 and $15 million in spending.” In the process, it will “support retail, food service, accommodation and other services in the downtown,” where it “should also support residential growth.”

Meanwhile, Mr. Desjardins estimated that the construction phase, alone, would generate $340 million worth of “economic impacts” for New Brunswick and other parts of the country, as well as nearly $17 million in taxes for the provincial and federal governments. Moreover, he indicated, sales from ongoing operations could easily reach $9.5 million in 2015 (assuming, of course, the centre is open for business by then).

But the important point, which Mr. Campbell argues rigorously and cogently, is that a new centre is not – as some have proposed – a luxury; it is quite nearly a necessity.

“Downtown – only 1.5% of the city’s land area – generates nearly 10% of the total assessed tax base and over 14.4% of property tax revenues,” he notes. In fact, the urban core “generates nearly 11.5 times as much property tax revenue, compared to the rest of Moncton, on a per hectare basis.” What’s more, “the cost to service the downtown is much lower compared to many other neighbourhoods and commercial areas around the city.”

Yet – though it plays host to 800 business, 3,000 bars, restaurants and cafes 18,000 workers, and anywhere from 1,200 to 5,700 residents (depending on how one fixes downtown “borders” – the area is in a state of disrepair.

“The economic engine is showing signs of weakness,” Mr. Campbell laments. “There is currently over 350,000 square feet of vacant office space in the downtown. Office space vacancies across Greater Moncton have risen from 6.6% in 2011 to an estimated 13.5% in 2013. Residential population in the core declined by 9.1% between 2006 and 2011. Including the expanded downtown, the population dropped by 3.3%. (This) compared to a robust 7.7% rise across the city.”

Given the fundamental importance of the downtown district to the city’s overall economic condition – and its evidently lackluster performance in recent years – a new centre, deliberately designed to breath life into the area, seems both right and logical.

Naturally, some will continue to argue that the virtues of such a project are merely ornamental. Certainly, City Council has employed a go-slow approach in deference, perhaps, to these voices and sometimes to its own bemusement (a graphic on the municipal website depicts its “step-by-step decision points” beneath images of waddling turtles and the headline, “Downtown Centre: Not a Done Deal”).

Still, with this new research in hand, surely the time has come to quicken the pace and proceed as this city has done so many times in the past: with cheerful assertiveness, if not abandon.

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